I know, I know. Controversial post title. But it wouldn’t be the internet without a little controversy would it? Truth be told, this is exactly how I feel. Divi from Elegant Themes outclasses PageCloud on so many levels it’s hard to know where to begin!

What PageCloud Promised

A few months back when I first heard about PageCloud, I got way too excited and dove straight in head first. I was so enamoured with the concept that I didn’t do anywhere near the amount of due diligence that I should have. Generally, I’m not this impulsive. I’m a calm person who always weighs up the pros and cons before making a financial investment. Oh who am I kidding, I’m a champion impulse buyer from way back. So really, this wasn’t anything new for me. Luckily, PageCloud’s ‘cancel anytime’ month by month structure worked in my favour. Of course, that’s almost the only promise it did deliver on.

With cries of ‘revolution’ and ‘a new era for web design’ PageCloud burst onto the scene. They promised a fully functioning What You See Is What You Get (WYSIWYG) visual editor for web design that literally enabled you to start with a blank page and visually arrange elements without ever having to touch a line of code. The reality was a clunky and slow visual editor that really gave you no more power than something like Live Composer, and without the safety net of WordPress to fall back on.

Of course I only found this out after I’d jumped in and begun designing a site for a family member with PageCloud. Once I’d grasped the unusual way in which the toolbars operated, I managed to put together something that fairly closely resembled a website. I spent hours and hours getting to this point. Suddenly I realised something – the whole point of the site I was creating was a blog. But a blog was an element that PageCloud didn’t support. Attempting to customise a third party blogging service to look the same as the site I had designed was beyond my level of patience. So I settled for a site without a blog and sent it live. There it has sat, collecting no traffic, ever since.

What Divi Delivered

Then, a few weeks ago, I began looking into purchasing one-time themes for a client and I stumbled across Divi. The more I read, the more excited I became. Whilst the Divi Builder seemed too good to be true, I felt surer and surer as the hours went by that I was going to have to purchase it and find out for myself. So I did, and I haven’t regretted it for one second. The Divi Builder is so easy to use, even a complete novice could master it in under an hour. The tutorial videos are outstanding and the pre-made modules are aesthetically beautiful at the same time as being completely functional. There is very little Elegant Themes haven’t thought of in Divi.

*Update 25/1/2017: It’s now been a few months since Elegant released Divi 3.0 which includes a fully functional visual builder. Further evidence that Divi is everything PageCloud said it would be.

I suppose this post reads more like an advert for Divi than a constructive article, but I felt it necessary to share my experiences. Sure, PageCloud might improve as the years go by, but I won’t be there to see it. Since purchasing the Elegant Themes package, I’ve built three complete websites for clients which has tripled my income. So if you’re tossing up between the two, you know which one I’d suggest.

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