I spent the better part of yesterday morning trying haplessly to follow an infamous Neil Patel webinar on how to exponentially increase your website traffic. These are the lessons I learned:

Neil is American

Not necessarily a revelation. But everything about the guy’s demeanour, strategies, tactics and supposedly helpful tools is Americanised. He has, as far as I can tell, little to no understanding of how to approach the Australian market, for example.

Neil is Very Rich

The way he speaks betrays a total disconnect with the common man. Whilst he claims his programs have a point of difference from get rich quick schemes, that’s all his course really is for him. His pitch, at the end of the day, is no different to any other marketer ever. When it’s all boiled down to gravy, it’s just another, “Give me your money first, then I’ll make you rich too (maybe).”

Neil is a Marketer

When you really take a step back and think about, only the most gullible of us would really believe in the sincerity of a pitch like this. He’s standing in front of you telling you that he made other people a lot of money by convincing them to buy things they didn’t need. If you don’t then question whether that is what he is also doing to you, you may need to take yourself back to high school and ask your teachers about critical thinking.

Conclusions

When all is said and done, I’m not suggesting that his techniques wouldn’t work. I just don’t appreciate the underhanded nature of it all. During the presentation he took a swipe at call centres. “I don’t like selling hard like that.” So instead, he’s developed a far sneakier way to convince people to part with their money. Look, if there was a rubber stamped guarantee that your $1000 entry fee into his year long training course would have you earning even $100K by the end of the year, I’d sign up in a second. But I see no such guarantee.

I just find it hard to believe that there is going to be a genuine level of mentoring in this course when I’d been lied to several times before the webinar even started. Hell, the webinar itself wasn’t even a webinar. It was a prerecorded slide presentation that replays every 5 minutes or so. I’ve no evidence that any of the other supposed ‘attendees’ were even real! Not one of them ever asked a critical question. They all just blew smoke up Neil’s arse for the whole two hours. Pity he wasn’t really in the webinar, I imagine he’d have quite enjoyed it. And then, conveniently, little green boxes began to appear at the end of the webinar telling me that other attendees were purchasing their way into the course.

Good for them, I thought.

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